Fast Food Public Relation Blunders - 2089 Words

Fast Food Public Relation Blunders Sam Powers Bridgewater State University Author Note This paper was prepared for COMM 226 Introduction to Public Relations Spring 2015 Fast Food Public Relation Blunders Introduction Fast Food can be defined as quickly made food that is sold in restaurants as a quick meal or to be taken out. The first fast food restaurants came around the 1920’s and have since then, blown up to be its own part of American Culture. Chances are, if you live in the United States there is a fast food restaurant within a mile of your house. As the century progressed these fast food restaurants expanded to countless countries across the world becoming a big part of peoples everyday lives. Since there are countless fast food franchises selling generally the same products, the market is extremely competitive. Fast Food franchises participate in aggressive marketing and are always trying to stay in the good graces of the public eye. One slip up and chances are they are going to lose a vast amount of business. As much as they try though there is no possible way they would be able to anticipate some of the public relations blunders that occur especially in an age where there are eyes everywhere in the form of cameras and social media. One of the biggest public relations disasters in recent memory involved the fast food pizza delivery franchise Domino’s and another more recently involving Starbucks. Domino’s Pizza Domino’s is a pizza deliveryShow MoreRelatedMcdonalds Marketing Mix2641 Words   |  11 PagesMcDonald’s Marketing Mix Product McDonald’s serves such fast foods as hamburger, Chicken products, Cheese burger, breakfast items, French fries, milkshakes, desserts and soft drinks. Recently, the company has ventured into the healthy foods category, serving wraps, salads and fruits. This is an endeavor by the company to counter the trend in obesity attributed to the consumption of fast food. 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